About us
GenuTrace, LLC., provides expert consulting in supply chain traceability, brand protection, and product authentication.
Through GenuTrace's international network of experts, we empower our clients to proactively develop secure, compliant and traceable supply chains based on scientific proof. This enables clients to support their sustainability claims with traceability data analytics and other proof-point technologies.
GenuTrace collaborates with global brands, manufacturers, mills, growers, and commodity merchants across various industries to verify products and helping to preserve integrity and transparency throughout the entire supply chain.
MeiLin Wan
Founder & CEO
MeiLin Wan is the Founder and CEO of GenuTrace, LLC. She has built a distinguished career advancing traceability in supply chains, with a particular emphasis on cotton and textiles. She has been a pioneer in integrating cutting-edge traceability technologies, including DNA tracers, genomic testing, and isotope analysis, to verify the origins of cotton and other materials. Over the past decade, under her leadership nearly a billion pounds of cotton, recycled polyester, and other fibers have been tagged and tracked to ensure full traceability from fiber to finished product, benefiting major retailers like Costco, Walmart, and Sainsburys. MeiLin has also extended these traceability solutions to other textile materials, such as down and feather, leather, wool, sewing thread, and specialty coatings, helping brands safeguard their products and manage supply chain risks. Through extensive collaborations with leading brands, retailers, yarn spinners, and manufacturers, she has successfully implemented these technologies across global markets, including the U.S., Australia, China, Egypt, India, Pakistan and other countries.
Before her work in textile supply chains, MeiLin accumulated over a decade of experience in the personal care industry, where she collaborated with retailers and contract manufacturers to develop, market, and sell personalized skincare products in prestigious stores like Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, and Parisian, reaching more than 1,000 locations across the U.S.
Her expertise has earned her recognition in top-tier publications such as The New York Times, Reuters, The Wall Street Journal, The Economist, and Sourcing Journal, where she has been featured for her thought leadership on supply chain transparency and traceability, including her recent insights on the Uyghur Forced Labor Prevention Act (UFLPA). MeiLin has also contributed to global conversations on sustainability and traceability through co-authoring influential white papers and articles in Just Style, Home Textiles Today, Textile Insight, and Sourcing Journal, as well as major fashion and beauty magazines such as W, Vogue, Harper’s Bazaar, Elle and Marie Claire. In recognition of her groundbreaking work, MeiLin was named one of the "Outstanding 50 Asian Americans in Business" in 2017.”
Dr. Ling Dong
Principal Scientist
Dr. Ling Dong is GenuTrace's Principal Scientist with over 15 years of experience in plant molecular biology, specializing in molecular assay development, genetic analysis, and the integration of isotope testing for origin verification. Holding a Ph.D. in Plant Biology, Dr. Dong has made significant contributions to the development of both DNA- and isotope-based technologies for authentication, with a particular focus on cotton and forensic textile testing.
Dr. Dong has led numerous cross-disciplinary R&D projects, collaborating with scientists, engineers, and business teams to successfully integrate cutting-edge DNA and isotope technologies into commercial applications.
Passionate about bridging the gap between biotechnology and real-world applications, Dr. Dong continues to drive innovation in molecular authentication and source verification for textiles and other supply chains, enhancing transparency and trust in global industries.
Angela Mone
Business Advisor - specializing in textile and apparel
Angela Mone brings over 20 years of experience in the fashion and apparel industry to the GenuTrace Advisory Board. As President of Navy Blue Design Ltd., a denim apparel company she brings business guidance specific to textile and apparel supply chains. Early in her career, she was a partner in a menswear startup, where she gained hands-on expertise in apparel design, product development, production, operations, and sales. Through sourcing textiles and materials and managing global production for upscale collections, she refined her skills in product development and project management.
Loretta Volpe
Business Advisor - specializing in advertising, marketing and branding
Loretta Volpe is a founding partner and award-winning advertising executive with a proven track record of leveraging market research and industry insights to drive impactful media, public relations, and marketing campaigns. As business advisor to the GenuTrace Advisory Board, Loretta brings her deep understanding of brand positioning, media strategy, and stakeholder engagement to support the company’s mission and growth.
With extensive experience at top advertising agencies, including Griffin Bacal and WPP, Loretta brings a wealth of strategic expertise, applying best practices from global campaigns to innovative solutions for clients. She excels in crafting integrated media strategies that optimize budgets while maximizing engagement, whether for large-scale product launches or highly targeted community outreach efforts. As a leader at GMLV, she has spearheaded initiatives for clients such as Barnes & Noble, Veolia North America, and Empire State Development.
Beyond her industry contributions, Loretta serves as Chairperson of Advertising and Marketing Communications at the Fashion Institute of Technology (FIT) in New York City, a division of the State University of New York. Loretta has been with FIT for over 30 years and her leadership in academia, ensures that the next generation of marketing professionals is equipped with cutting-edge knowledge and practical expertise.
Dr. Barbara Brockway
Science Advisor - specializing in cosmetic science and innovation in personal care
Dr. Barbara Brockway brings over 25 years of expertise in personal care innovation to the GenuTrace Advisory Board. As a Fellow Member, Past President, and current Trustee of the UK Society of Cosmetic Scientists, she provides invaluable industry leadership and scientific guidance to GenuTrace. During her tenure at The Body Shop (1990s-1999), she worked closely with Anita Roddick and is proud to have played a pivotal role in developing the iconic Hemp Range.
Dr. Brockway is dedicated to sustainable sourcing practices and expresses her concerns about future-proofing the beauty industry in her upcoming publication with other expert authors, examining skincare adaptations for climate change. Her research is helping to transform the cosmetics industry by safeguarding ingredient supply chains, drawing on her expertise in biochemistry and cosmetic actives. With a keen focus on biotechnology, microbiome science, and the integration of AI technologies, she is dedicated to advancing innovations that elevate product safety, sustainability, and personalization.
Dr. Brockway serves on Reading University's Chemistry Department Industrial Advisory Board, further demonstrating her commitment to advancing scientific education and industry collaboration. Her career spans research into enzyme-mediated protein folding, procollagen post-translational modification, aspects of food rheology and high-pressure technologies for creating cosmetic-grade liposomes and oil/water dispersions.
A respected thought leader, Dr. Brockway writes for industry and scientific journals. She has chaired numerous international scientific meetings, including London's prestigious In Cosmetics' International Formulation Summits.
Dr. Deirdre Killebrew
Science Advisor - specializing in molecular DNA applications
Dr. Deirdre Killebrew is a seasoned scientist, research project manager, and team leader with over 20 years of expertise in molecular biology, cell biology, and pharmaceutical product development. As Science Advisor to the GenuTrace Board, she plays a key role in evaluating emerging molecular-based technologies and navigating complex regulatory environments, ensuring the successful development of innovative products from concept to market.
Previously, Dr. Killebrew served as Director of Molecular Biology at Applied DNA Sciences, where she led the creation of over 85 custom molecular-tagging products for commercial release. Her work integrated DNA formulations into textiles and industrial products, providing robust anti-counterfeit brand protection solutions, and enhancing supply chain security.
In her current role at the Innovative Genomics Institute, Dr. Killebrew spearheads several groundbreaking genetic therapeutics projects, including advancing a novel CRISPR-based neuronal therapy for Huntington's Disease to FDA IND approval. She has extensive experience at the intersection of biology and business within the biotechnology industry. Dr. Killebrew holds a Ph.D. in Biomedical Sciences and a PMP certification, reflecting her strong foundation in both scientific innovation and project management excellence.
